Brand Visibility Checker: Boost Your AI Content Strategy 2026
October 4, 2026
7 Ways a Brand Visibility Checker Boosts Your AI Content Strategy in 2026
Last updated: 2026 — Are you a small business owner, founder, or CEO struggling to ensure your brand is seen and recognized by AI models and search engines? In today's AI-driven digital landscape, simply creating content isn't enough; you need to actively manage your brand visibility to thrive. A cutting-edge Brand Visibility Checker is no longer a luxury but a necessity, especially when leveraging AI for content creation. This powerful tool ensures your brand isn't just present online but is actively recognized, cited, and promoted by the very AI that shapes modern information consumption.
The rise of AI in content generation means that your brand's presence in large language models (LLMs) and search engine results pages (SERPs) is more critical than ever. Without a clear strategy, your carefully crafted content, even if AI-generated, might go unnoticed, leaving potential customers unaware of your offerings. This article will explore how a dedicated Brand Visibility Checker integrates with and supercharges your AI content strategy, helping you identify gaps, fix missing mentions, and ultimately drive growth for your small business. We’ll delve into the mechanics of these tools, their benefits, and practical steps to ensure your brand stands out in an increasingly crowded digital universe.
Table of Contents
- Understanding Brand Visibility in the AI Era
- Why Small Businesses Need an AI Brand Visibility Checker
- How a Brand Visibility Checker Works with Your AI Content
- Identifying and Fixing Missing Brand Mentions with AI
- Integrating Your Brand Visibility Checker into Your Content Workflow
- Measuring Success: KPIs for Enhanced Brand Visibility
- Future-Proofing Your Brand with AI-Powered Visibility Tools
Understanding Brand Visibility in the AI Era
Brand visibility in 2026 extends far beyond traditional SEO. It encompasses how often and how accurately your brand, products, or services appear not only in human-curated content but also within AI-generated content, AI-powered search results, and knowledge graphs. As AI models scrape vast amounts of data to generate responses, articles, and even entire websites, ensuring your brand is part of that data stream is paramount. For small business owners and founders, this means understanding a new paradigm where AI can either be your biggest advocate or an unwitting silencer.
Consider the shift: previously, you optimized for keywords to rank on Google. Now, you also need to optimize for AI recognition, ensuring that when an AI model is asked about your industry or specific solutions, your brand is included in its knowledge base and subsequent outputs. A recent study by Gartner predicts that by 2027, generative AI will be a significant factor in shaping over 30% of new digital content, highlighting the urgency for brands to adapt. This new landscape demands proactive strategies to monitor and influence how AI perceives and represents your brand.
The Evolving Landscape of Digital Presence
The digital presence of a brand is no longer static. It's a dynamic ecosystem influenced by search engine algorithms, social media trends, and increasingly, the output of generative AI. For small businesses, this means that your online reputation and discoverability are constantly being shaped by external forces.
Key components of modern digital presence include:
- Search Engine Rankings: Your position on Google, Bing, and other search engines.
- Social Media Engagement: How often your brand is mentioned, shared, and discussed across platforms.
- Online Reviews and Reputation: What customers say about your business on review sites.
- AI Mentions and Citations: Whether your brand is mentioned by name or cited as an example in AI-generated articles, summaries, or chatbot responses.
- Knowledge Graph Presence: How your brand appears in structured data, often powering "zero-click" search results.
Furthermore, off-page SEO signals are heavily influenced by AI. Backlinks, brand mentions without links, and even sentiment analysis of online conversations contribute to how search engines and AI models understand your brand's authority and relevance. Neglecting these areas can significantly hinder your ability to attract new customers and grow your business.
The Impact of AI on Brand Recognition
AI's influence on brand recognition is multifaceted. On one hand, AI can amplify your reach by generating content that features your brand. On the other, if your brand isn't properly optimized or recognized, AI might overlook it, favoring competitors who are. This is particularly true for small businesses that often have fewer resources to dedicate to comprehensive digital marketing.
For instance, an AI-powered content generator might be tasked with writing an article about "the best project management tools for startups." If your brand, despite offering a superior solution, hasn't built sufficient AI recognition signals, it might be excluded from the generated content. This directly impacts your discoverability and market share. Ensuring your brand is consistently and accurately represented across various online touchpoints is crucial for ensuring AI models pick up on its existence and relevance.
Why Small Businesses Need an AI Brand Visibility Checker
For small business owners, founders, and CEOs, time and resources are often scarce. Every investment must yield a significant return. An AI Brand Visibility Checker offers a strategic advantage, automating a complex and time-consuming task that is critical for survival and growth in the digital age. It's about working smarter, not harder, to ensure your brand gets the recognition it deserves.
Without such a tool, manually tracking brand mentions across the vast expanse of the internet, including checking for AI-generated content, is virtually impossible. This checker acts as your digital sentinel, constantly scanning for your brand's presence and providing actionable insights.
The Cost of Unseen Brands
The adage "out of sight, out of mind" holds true, especially in the digital realm. If your brand isn't visible, it's losing potential customers, market share, and ultimately, revenue. For small businesses, this can be catastrophic.
Here's what an unseen brand costs you:
- Lost Leads: Potential customers can't find you if AI or search engines don't mention you.
- Reduced Authority: Lack of mentions can signal to AI that your brand lacks authority or relevance.
- Missed Opportunities: Competitors with better visibility will capture the attention and business you could have had.
- Ineffective Content Strategy: Even if you're producing high-quality content, its impact is minimized if it's not being discovered and cited.
- Damaged Reputation (by omission): If AI consistently omits your brand, it can subtly undermine consumer trust, implying your brand isn't a leader or even a viable option.
Furthermore, the lack of a strong online footprint can make it harder to secure partnerships, attract talent, and even raise capital. A strong, visible brand is a valuable asset that contributes directly to the long-term viability and success of your enterprise.
Automating Brand Monitoring and Response
Imagine having an automated system that not only tells you where your brand is mentioned but also identifies where it should be mentioned but isn't. That's the core power of an AI Brand Visibility Checker. It moves beyond simple keyword alerts to provide a strategic overview of your brand's digital footprint.
This automation is particularly beneficial for small businesses because it:
- Saves Time: Eliminates the need for manual, laborious searches across countless platforms.
- Ensures Comprehensive Coverage: Scans a wider array of sources, including emerging AI content platforms, that human eyes might miss.
- Provides Actionable Data: Offers insights into where your brand is strong, weak, or completely absent.
- Enables Proactive Engagement: Allows you to respond quickly to positive or negative mentions, fostering better customer relationships.
- Identifies Gaps for AI Content Generation: Pinpoints topics or contexts where your brand should be featured, guiding your AI content strategy to fill those voids.
For example, our platform's AI visibility checker not only scans for mentions but, if your brand isn't found in a relevant context, it can automatically generate an article to fix that gap, ensuring your brand gets the exposure it needs. This proactive approach is a game-changer for businesses aiming for Boost Your Small Business with Ai Brand Mentions in 2026.
How a Brand Visibility Checker Works with Your AI Content
A Brand Visibility Checker doesn't just passively report; it actively integrates with and informs your AI content strategy. Think of it as the feedback loop that makes your AI content generation truly effective. By providing data on where your brand is seen (or not seen), it guides the AI in creating content that strategically addresses those visibility gaps.
This synergy ensures that the content your AI generates is not just high-quality but also highly targeted for brand recognition. It's about moving from generic content creation to intelligent, data-driven content that directly contributes to your brand's online presence.
The Feedback Loop: From Insight to Action
The process begins with the checker continuously scanning the internet for mentions of your brand. This includes traditional web pages, news sites, social media, forums, and critically, AI-generated content sources. It uses advanced natural language processing (NLP) and machine learning to identify not just direct mentions but also contextual relevance.
Once identified, the checker provides detailed reports:
- Mention Frequency: How often your brand is cited.
- Sentiment Analysis: The tone of the mentions (positive, negative, neutral).
- Source Authority: The credibility of the platforms mentioning your brand.
- Contextual Relevance: In what topics or discussions your brand appears.
- Missing Mention Opportunities: Key contexts or competitor mentions where your brand is notably absent.
This data then feeds directly back into your AI content generation platform. For instance, if the checker identifies that "CRM solutions for small businesses" is a popular topic where your brand (a CRM provider) is rarely mentioned by AI, your AI content generator can be instructed to create articles, blog posts, or social media updates specifically addressing this gap. This ensures your AI content creation tool is always working to enhance your brand's actual discoverability.
Guiding AI for Strategic Brand Mentions
The core benefit for small businesses is the ability to strategically guide their AI content generation. Instead of guessing what content to create, you're making data-informed decisions that directly impact visibility.
Here’s how the checker guides your AI:
- Identifies Keyword Gaps: If your brand isn't appearing for specific long-tail keywords relevant to your business, the checker highlights these. Your AI can then generate content targeting these precise keywords, ensuring your brand is associated with them.
- Uncovers Competitor Blind Spots: By analyzing where competitors are mentioned and your brand isn't, the checker reveals opportunities. Your AI can then produce comparative articles or alternative solutions, subtly positioning your brand as a viable option.
- Highlights Emerging Trends: The checker can spot new industry trends or questions where AI is generating content but your brand is absent. This allows your AI to quickly create timely, relevant content that captures early attention.
- Ensures Consistent Messaging: By monitoring existing mentions, the checker helps ensure that newly generated AI content aligns with your established brand voice and key messages, maintaining consistency across all platforms.
- Boosts Authority Signals: Frequent, positive, and relevant mentions in AI-generated content can significantly boost your brand's perceived authority, both by human readers and other AI algorithms. This is crucial for improving search ranking in 2026.
By leveraging these insights, small businesses can ensure their AI-generated content is not just voluminous but also strategically impactful, directly contributing to brand recognition and market penetration.
Identifying and Fixing Missing Brand Mentions with AI
One of the most powerful capabilities of an advanced Brand Visibility Checker is its ability to not only identify where your brand is missing but also to initiate the fix. For small business owners and founders, this means transforming a passive monitoring tool into an active growth engine. The challenge of missing brand mentions, particularly within AI-generated content, can significantly hinder growth, but AI also offers the solution.
This proactive approach ensures that your brand doesn't just react to its digital footprint but actively shapes it. By closing visibility gaps, you expand your reach, strengthen your online presence, and ensure your brand is always part of the conversation.
The Problem of Omission: Why Brands Get Missed
Why do brands get missed by AI and search engines? Several factors contribute to this "problem of omission":
- Insufficient Online Presence: A lack of diverse, high-quality content about your brand across the web.
- Poor SEO Optimization: Your existing content isn't optimized for discoverability by search engine crawlers and AI models.
- Lack of Authority Signals: Not enough backlinks, social shares, or mentions from authoritative sources.
- Niche Market: If your business operates in a highly specialized niche, AI models might have less training data related to it.
- Generic Naming: If your brand name is common, AI might struggle to differentiate it from other entities.
- Competitor Dominance: Larger competitors might have saturated the online space, making it harder for your brand to break through.
When AI models compile information or generate content, they rely on the data they've been trained on. If your brand isn't prominently featured in that training data—or in the real-time information they access—it simply won't be included. This is where a strategic intervention becomes vital for any small business aiming for significant growth.
AI-Powered Solutions for Filling Visibility Gaps
This is where the unique selling proposition of an integrated AI content platform shines. Once your Brand Visibility Checker identifies a gap—say, your brand is absent from AI-generated articles discussing "eco-friendly packaging solutions"—the system doesn't just flag it. It acts.
Here’s how AI can fix missing brand mentions:
- Automated Content Generation: The platform's AI blog poster can automatically generate a targeted article or blog post that addresses the identified gap. This article will naturally incorporate your brand, its solutions, and relevant keywords, ensuring it aligns with the context where your brand was previously missing. For instance, an article titled "Top Sustainable Packaging Options for Small Businesses: Featuring [Your Brand Name]" could be generated.
- Strategic Keyword Integration: The AI ensures that the newly generated content is rich with LSI keywords and long-tail phrases that AI models and search engines associate with the missing context. This improves the chances of your brand being picked up in future AI queries and search results.
- Cross-Platform Distribution: Once the content is generated, the AI can assist in distributing it across your website, social media, and other relevant platforms, ensuring maximum exposure. This helps in building the necessary digital footprint.
- Backlink & Citation Building Guidance: The system can suggest opportunities for acquiring backlinks or encouraging citations in relevant online communities or publications, further strengthening your brand's authority.
- Monitoring Impact: Post-fix, the Brand Visibility Checker continues to monitor for new mentions, confirming that the generated content is successfully closing the identified visibility gaps. This continuous loop ensures ongoing optimization.
This capability transforms your content strategy from reactive to proactive, ensuring your brand is consistently represented across the digital landscape. It’s a powerful way for small businesses to Fix Brand Mentions: AI Tools for Small Business Visibility 2026.
Integrating Your Brand Visibility Checker into Your Content Workflow
For small business owners, founders, and CEOs, seamless integration is key to efficiency. A Brand Visibility Checker isn't a standalone tool; it should be a fundamental component of your overall AI content strategy and daily workflow. Integrating it effectively ensures that insights gained are immediately actionable, driving continuous improvement in your brand's online presence.
This integration transforms your content creation process from a series of disconnected tasks into a cohesive, data-driven system. It ensures that every piece of AI-generated content serves a strategic purpose, directly contributing to your brand's discoverability and recognition.
Streamlining Your AI Content Generation Process
When a Brand Visibility Checker is integrated with an AI content generation platform, the synergy is powerful. It creates a streamlined workflow that leverages data to inform every content decision.
Consider this optimized workflow:
- Visibility Audit: The Brand Visibility Checker continuously scans the web, identifying current brand mentions, sentiment, and crucially, visibility gaps where your brand should appear but doesn't.
- Opportunity Identification: The checker's reports highlight specific topics, keywords, or contexts where your brand is underrepresented, especially in AI-generated content. For example, it might identify that competitors are frequently cited for "innovative marketing strategies" while your brand is overlooked.
- AI Content Brief Generation: Based on these identified gaps, the system automatically generates a detailed content brief for your AI blog poster. This brief includes target keywords, desired brand mentions, competitor analysis, and the specific angle needed to fill the visibility gap.
- Automated Content Creation: Your AI content creation tool then uses this brief to generate a high-quality, SEO-optimized article or blog post, incorporating your brand naturally and strategically. This ensures the content is relevant and addresses the identified visibility issue.
- Publishing & Distribution: The AI can then assist with publishing the content to your website and distributing it across social media channels, ensuring it reaches the target audience and is indexed by search engines.
- Continuous Monitoring: The Brand Visibility Checker continues to monitor the impact of the new content, assessing if the visibility gap has been successfully closed and identifying new opportunities for further content generation.
This cyclical process ensures that your AI content strategy is constantly refined and optimized for maximum brand visibility, making your content efforts incredibly efficient.
Best Practices for Maximizing Integration
To truly maximize the benefits of an integrated Brand Visibility Checker and AI content platform, follow these best practices:
- Define Clear Brand Guidelines: Before generating AI content, ensure your brand's voice, key messages, and unique selling propositions are clearly defined within the AI platform. This ensures consistency in all generated content.
- Regularly Review AI-Generated Content: While AI is powerful, human oversight is still important. Review the content generated to ensure accuracy, quality, and alignment with your brand's values.
- Utilize Data for Iteration: Don't just act on the initial insights. Continuously analyze the data from your visibility checker. Are the newly generated articles performing as expected? Are new gaps emerging? Use these insights to refine your AI prompts and content strategy.
- Focus on Topical Authority: Beyond just mentioning your brand, use the AI to create comprehensive content around your core topics. This builds topical authority, signaling to both humans and AI that you are an expert in your field. This is a key aspect of Ai Seo Best Practices for Small Business Growth in 2026.
- Engage with Mentions: When the checker identifies positive mentions, engage with them! Share, comment, and thank the sources. This amplifies visibility and strengthens relationships.
- Educate Your Team: Ensure everyone involved in content and marketing understands how the Brand Visibility Checker works and how to interpret its insights. This fosters a data-driven culture.
By adhering to these practices, small businesses can transform their content creation from a guesswork operation into a strategic, highly effective engine for brand growth and online presence.
Measuring Success: KPIs for Enhanced Brand Visibility
For any small business, founder, or CEO, demonstrating return on investment (ROI) is crucial. When implementing a Brand Visibility Checker and an AI content strategy, it's essential to track key performance indicators (KPIs) that directly reflect improvements in your brand's online presence. These metrics provide tangible evidence of success and guide future strategic decisions. Without clear measurement, you won't know if your efforts are truly boosting your brand's discoverability in the AI-driven landscape.
Tracking these KPIs allows you to quantify the impact of your AI content efforts and justify your investment in advanced tools. It moves the discussion from anecdotal evidence to concrete data.
Key Metrics to Track for Brand Visibility
Measuring brand visibility in the AI era requires a blend of traditional SEO metrics and new, AI-specific indicators. Here are the most important KPIs to monitor:
- Direct Brand Mentions: The raw count of how many times your brand name appears across the web, including in AI-generated content. A significant increase here indicates growing recognition.
- Organic Search Impressions: How often your content, or content mentioning your brand, appears in search results. This indicates increased visibility to potential customers.
- Organic Search Clicks: The number of times users click on your content from search results. This signifies that increased impressions are leading to engagement.
- Share of Voice (SOV): This metric measures your brand's visibility relative to your competitors. If competitors are mentioned 100 times and your brand 10, your SOV is 10%. Aim to increase this percentage. Tools like the Brand Visibility Checker can help you track this.
- AI Citation Rate: How often your brand is explicitly cited or referenced as a source or example within AI-generated summaries, articles, or chatbot responses. This is a crucial, modern visibility metric.
- Website Traffic from Brand Searches: An increase in traffic from users searching specifically for your brand name or branded keywords indicates greater brand awareness.
- Referring Domains and Backlinks: The number of unique websites linking to your content. High-quality backlinks are a strong signal of authority to both search engines and AI models.
- Social Media Mentions & Sentiment: Tracking mentions on platforms like X (Twitter), LinkedIn, and Facebook, along with the sentiment (positive, negative, neutral), provides a pulse on public perception.
- Knowledge Panel Presence: For businesses, a robust Google Knowledge Panel indicates strong brand recognition and structured data presence.
By consistently tracking these metrics, you gain a holistic view of your brand's visibility performance and can pinpoint areas for further optimization.
Interpreting Data for Continuous Improvement
Collecting data is only half the battle; interpreting it correctly is where the real value lies. Your Brand Visibility Checker will present data, and understanding what it means allows you to make informed decisions for your AI content strategy.
Consider these scenarios:
- High Impressions, Low Clicks: This might indicate that your brand is visible, but the content titles or meta descriptions generated by AI aren't compelling enough. Focus on refining headlines and value propositions.
- Increased Mentions, Neutral Sentiment: While more mentions are good, a neutral sentiment suggests opportunities to inject more positive messaging or highlight unique selling points in your AI-generated content.
- Low AI Citation Rate in Key Topics: If your brand is rarely cited by AI in discussions about your core offerings, it's a strong signal to generate more authoritative, in-depth AI content on those specific topics, ensuring your brand becomes an undeniable expert source.
- Competitor Outpacing in SOV: If a competitor consistently has a higher Share of Voice, analyze their content strategy. What topics are they dominating? How are they getting mentioned? Use your AI to counter with targeted, high-value content.
- Increase in Branded Searches: This is a direct win, showing that people are actively seeking out your brand. Double down on content that reinforces your brand identity and unique value proposition.
By regularly reviewing these KPIs and leveraging the insights from your Brand Visibility Checker, small businesses can embark on a journey of continuous improvement for their AI content strategy, ensuring sustained growth and market relevance. This data-driven approach is fundamental for Content Marketing Small Business: AI-Powered Growth in 2026.
Future-Proofing Your Brand with AI-Powered Visibility Tools
The digital landscape is in a constant state of flux, driven significantly by rapid advancements in artificial intelligence. For small business owners, founders, and CEOs, merely keeping up is not enough; you need to future-proof your brand. An AI Brand Visibility Checker combined with an intelligent AI content generation platform is your essential toolkit for navigating this evolving environment, ensuring your brand remains relevant, discoverable, and authoritative for years to come.
This strategy isn't just about current trends; it's about building a resilient online presence that can adapt to future algorithmic changes, new AI models, and shifts in consumer behavior. It's an investment in the longevity and sustained growth of your business.
Adapting to AI's Rapid Evolution
AI is not a static technology; it's evolving at an unprecedented pace. New models, algorithms, and applications are released regularly, fundamentally changing how information is processed and consumed. What works for visibility today might be less effective tomorrow.
Here’s how AI-powered visibility tools help you adapt:
- Real-time Monitoring: A sophisticated Brand Visibility Checker continuously monitors the digital ecosystem, including new AI-powered platforms and search interfaces. It can detect shifts in how AI models interpret and present information, allowing for rapid adjustments to your content strategy.
- Algorithmic Agility: By identifying patterns in what gets mentioned and cited by AI, these tools provide clues about the underlying algorithmic preferences. This allows your AI content generator to produce content that is inherently more "AI-friendly," increasing the likelihood of recognition. For instance, if AI models start favoring structured data or direct answers, your content can be generated to meet these new requirements.
- Predictive Insights: Advanced AI visibility tools can analyze trends in AI content generation and consumption, offering predictive insights into future areas of opportunity or potential threats to your brand's visibility. This foresight enables proactive content creation.
- Multi-Modal Content Optimization: As AI moves beyond text to images, video, and audio, a comprehensive visibility checker will also evolve to monitor these new formats. Your AI content platform can then generate and optimize content for these diverse modalities, ensuring your brand remains visible across all emerging channels.
- Ethical AI & Brand Safety: The checker can also help monitor for instances where your brand might be inadvertently associated with negative or inappropriate AI-generated content, allowing for swift corrective action to protect your brand reputation.
By embracing these adaptive capabilities, small businesses can stay ahead of the curve, rather than constantly playing catch-up.
Building Lasting Brand Authority and Trust
Ultimately, the goal of enhanced brand visibility is to build lasting brand authority and trust. When your brand is consistently and accurately mentioned by AI, cited in credible sources, and easily discoverable by your target audience, it establishes a powerful foundation for growth.
Consider the long-term benefits for small business owners:
- Enhanced Credibility: Consistent positive mentions by AI and in search results position your brand as a trusted authority in your niche. Consumers are more likely to trust a brand that appears knowledgeable and frequently cited.
- Increased Brand Equity: Over time, this consistent visibility translates into higher brand equity, making your business more valuable and recognizable in the marketplace. This is especially important for founders looking to scale or eventually exit.
- Stronger Customer Loyalty: Brands that are consistently visible and provide valuable information through their content tend to build stronger relationships with their audience, fostering loyalty and repeat business.
- Competitive Advantage: In a crowded market, superior brand visibility powered by AI offers a distinct competitive edge, allowing your small business to capture attention and market share from larger, less agile competitors.
- Resilience to Market Changes: A strong, established online presence makes your brand more resilient to economic downturns, industry disruptions, or shifts in consumer preferences. Your brand has built a foundation that withstands change.
By strategically leveraging an AI Brand Visibility Checker and an AI content generation platform, small businesses are not just optimizing for today; they are investing in a future where their brand remains a prominent, trusted, and indispensable voice in their industry. This proactive approach ensures your business thrives in the ever-evolving digital ecosystem.
Key Takeaways
- A Brand Visibility Checker is crucial for small businesses in 2026, extending beyond traditional SEO to include AI-generated content and citations.
- The cost of an unseen brand includes lost leads, reduced authority, and ineffective content strategies, directly impacting revenue.
- AI-powered visibility tools automate brand monitoring, saving time and providing actionable data to identify and fix missing mentions.
- When a visibility checker identifies a gap, an integrated AI content platform can automatically generate targeted articles to fill that void, ensuring your brand gets mentioned.
- Integrating a Brand Visibility Checker into your workflow creates a data-driven feedback loop, streamlining AI content generation for strategic brand mentions.
- Key performance indicators (KPIs) like AI Citation Rate, Share of Voice, and website traffic from brand searches are vital for measuring the success of your brand visibility efforts.
- Future-proofing your brand involves adapting to AI's rapid evolution through real-time monitoring and using predictive insights to build lasting brand authority and trust.
Frequently Asked Questions
Q: What exactly is a Brand Visibility Checker and why is it essential for small businesses now? A: A Brand Visibility Checker is an AI-powered tool that scans the internet, including AI-generated content, to find mentions of your brand. It's essential now because AI heavily influences online information, and ensuring your brand is recognized and cited by AI models is critical for discoverability, authority, and attracting customers in 2026.
Q: How does an AI Brand Visibility Checker identify "missing" brand mentions? A: It analyzes industry-relevant topics, keywords, and competitor mentions where your brand should logically appear based on its offerings. If AI-generated content or search results discuss these topics without including your brand, the checker flags it as a missing mention opportunity, providing specific data on where you're absent.
**Q: Can a Brand Visibility Checker actually fix these missing mentions, or just report them?