Free tool

Schema Markup Generator

Generate JSON-LD structured data for rich search results. Supports Article, FAQ, HowTo, Product, and Local Business schemas.

JSON-LD output
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "description": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "publisher": {
    "@type": "Organization",
    "name": "",
    "logo": {
      "@type": "ImageObject",
      "url": ""
    }
  },
  "datePublished": "",
  "dateModified": "",
  "image": "",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": ""
  }
}
</script>

What is schema markup and why use it?

Schema markup (structured data) is code you add to your pages to help search engines understand your content better. When Google understands your content, it can display rich results — star ratings, FAQ dropdowns, recipe cards, event details, and more.

Rich results = higher CTR. Pages with rich snippets can see 20–30% higher click-through rates compared to standard blue links. FAQ schema alone can double the visual space your listing occupies on the SERP.

JSON-LD is Google's preferred format. While you can use Microdata or RDFa, Google recommends JSON-LD because it's easier to implement (just paste a script tag in your page head) and doesn't mix with your HTML structure.

After generating your schema, validate it with Google's Rich Results Test to make sure it's error-free.

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